How Fashion Influencer Tenicka Boyd Built Her Following Through Bold Colors and Social Justice

When on the lookout at Tenicka Boyd’s Instagram and TikTok pages, it’s apparent the manner influencer is a fan of coloration. Followers can hope to see all hues of the rainbow via Boyd’s day-to-day outfit posts.

Boyd’s inclination for bold colors wasn’t always a hallmark of her model. The manner influencer spent the past 15 decades working in social justice, most not long ago serving as an government at the American Civil Liberties Union and earlier operating at companies like Shade of Alter and at the White Home beneath the Obama administration, wherever she caught to a uniform of neutral outfits.

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“I live a colorful lifetime and I embrace coloration,” she spelled out. “I assume it is definitely essential, specially for the way we feel about and convey happiness and pleasure at these a time like this. I started off in a personalized way just trying to crack out of the mode. I would insert a colorful bag to my all-black function outfit, or I would increase some sienna burnt orange pants to an all neutral palette.”

At the beginning of the pandemic, Boyd started out experimenting with vibrant outfits on Instagram and little by little transitioned also to TikTok as soon as she noticed that movie written content was resonating the most with her pursuing. Her colorful outfits plus her lifestyle and journey material led to a regular raise in her follower rely, which is now more than 700,000 on Instagram and TikTok combined.

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“What TikTok and video content is executing is it opened up the floodgates of what is feasible,” Boyd stated. “People are truly craving authenticity, so I imagine which is actually my approach. It’s all about connecting and making neighborhood with persons and definitely helping individuals see that wearing shade is also just a way that we can express ourselves and it can be stylish, fabulous and actually trend-ahead in a way I don’t think a great deal of people definitely use since they’re made use of to a monotone uniform that Instagram really piloted when I was coming out of faculty.”

Boyd builds this neighborhood also by way of being susceptible and sharing snippets of her daily life with her followers, like speaking about placing boundaries with relatives and staying current.

She will make a stage to use her platform and impact to advocate her social justice work, sharing organizations she supports and talking out on causes that are critical to her.

“Social justice is just how I grew up,” she explained. “It’s how I see the entire world. It is my moral compass and it’s just who I am. I talk about prison justice reform, law enforcement reform and about all the points that make any difference to me. I weave it into my passions. I just want to clearly show up on-line as a full particular person — as a person who is deeply influenced by items that are occurring in the globe, wrongs that are taking place in the entire world and I required to continue on to lend my voice and not only make persons informed, but steer them towards businesses that are truly improving some of the ailments of the persons about us.”

Boyd’s social media existence has drawn the consideration of many models that have tapped the influencer for partnerships, these as Lulus, Nina Shoes, Anthropologie, Aerin Attractiveness and Amazon, which is working with Boyd on a next selection for The Fall, the company’s manner arm that creates collections with influencers and celebs.

The influencer’s 2nd collection, which will be released on Thursday, is a restock of her first selection and contains former kinds in new colours. The first lineup centered on an orange hue, and now presents the spring parts like puff-sleeved tops, midi dresses and vast-legged trousers in yellow, blue and purple. The minimal-edition assortment gives sizes ranging from XXS to 3X and is priced from $54.90 to $79.90.

“It’s all about a vibrant daily life and having fun with the means we can let colour into our life,” Boyd said about the selection and her social media approach. “I enjoy to consider about just the way we feel about leisure and reclaiming leisure in our life — just breaking out of some of all those social norms we’ve been programmed to assume. I know so many of us converse about all the means the pandemic has improved our daily life, but the pandemic has really allowed me to stage into my individual identification and genuinely get pleasure from the things that I like the most out loud.”