Stitch Shoppe by Loungefly has collaborated with Disney, Coca-Cola and Pixar. Now the California-based company — which specializes in retro, pop culture-inspired apparel and accessories for adults — is turning its attention to Barbie, offering a size-inclusive line, out July 31.
“We love that Barbie has taken some really, really bold moves in the market in terms of diversity in their dolls and body positivity,” said Liz DeSilva, vice president of creative for Loungefly, which is owned by licensed collectibles manufacturer Funko. “The brand messaging really aligns with what Stitch Shoppe stands for. We want to create inclusive collections for all shapes and sizes.”
Sizes range from small to 4XL, featuring pastel-colored dresses, skirts and tops in light fabrics, as well as Barbie-like handbags. Items cost between $25 and $125.
“With a shared history of celebrating fashion and inclusivity, teaming up with