July 3, 2022

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They Drink Fashion

Veet launches its new campaign with Katrina Kaif

2 min read

Veet, the entire world chief in depilatory products and solutions, released its new campaign with brand ambassador Katrina Kaif. The marketing campaign focuses on equipping and catering to the needs of the modern-day, multifaceted, younger ladies of right now with Veet’s Cold Wax Strips.

Directed by popular filmmaker Punit Malhotra, the marketing campaign ‘The Far better Way to Wax’ speaks to women searching for speedy and powerful hair removal solutions during peak summer months months. Veet Cold Wax Strips have quickly grow to be well known with gals thanks to the relieve of use and fantastic effects at house. Cold waxing delivers improved success than the additional typical very hot sugar waxing, minus the discomfort, mess, and decline of time that is important for gals who are on the go and on the lookout for a rapid repair for hair removing, with out compromising on final results.

Speaking about the marketing campaign, Dilen Gandhi, Regional Marketing Director, South Asia – Well being & Nourishment, Reckitt, mentioned, “We comprehend that the multifaceted girl of currently is seeking to make her existence less difficult with impressive, simple to use methods with no compromising effects. We are thrilled to start our new marketing campaign #TheBetterWayToWax with Katrina Kaif. She resonates and evokes females who know what they want in lifestyle and attain very same with self confidence and fashion. This marketing campaign is our way to celebrate females who really do not compromise and want the ideal in every little thing that they do. Veet Cold Wax Strips are the best solution featuring a handy and effective way to take away hair with great final results.”

Commenting on the start, Actress and Entrepreneur, Katrina Kaif said, “Veet is an legendary brand that resonates with ladies like me who are juggling a lot of tasks and are looking for a hassle-free yet helpful remedy to their grooming demands. My longstanding journey with Veet makes our association even more specific, I’m seeking forward to the most current marketing campaign #TheBetterWayToWax and hoping the audience likes it much too.” 

Punit Malhotra, Director, Writer and Advertisement Filmmaker reported, “I am delighted to husband or wife with Veet, a brand name that celebrates self-expression and supplies revolutionary solutions to each adult men and girls in their hair-elimination journey. With #TheBetterWayToWax, we introduced out Katrina’s entertaining genuine self and tried out to exhibit the viewers how she manages various roles in her extremely active every day daily life. I have individually liked directing the advertisement and getting a component of this journey with Veet.”

Actress, entrepreneur, and fitness fanatic Katrina Kaif completely embodies qualities of a modern-day girl. Her journey from a celeb to an entrepreneur is a impressive illustration that guarantees that she is the perfect in shape for Veet.


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