Reliance Retail debuts its new mid-premium fashion chain Azorte in Bengaluru

Reliance Retail has released a mid-top quality fashion and life style store Azorte that will promote fast-fashion worldwide and Indian fashion and way of living merchandise that is mainly focused at India’s big base millennials and Gen-Z buyers.

Azorte is the latest retail format from Reliance Retail, that arrives scarcely times after the country’s major retailer by product sales and by amount of merchants rolled out its division retailer structure Reliance Centro in New Delhi’s Vasant Kunj earlier this week.

Azorte will offer Reliance Retail’s non-public models as effectively as co-designed traces and will provide a wide variety of style and life style products and solutions from western and Indian don to footwear, manner equipment, residence, elegance and extra.

“The mid-high quality trend phase is a person of fastest developing purchaser segments as millennials and the Gen-Z are increasingly demanding the most recent of international and modern Indian manner,” reported Akhilesh Prasad, CEO for manner and life style at Reliance Retail. 

The initial retail store introduced in Bengaluru on Thursday spans around 18,000 sq ft in 1 MG-Lido Shopping mall, located at MG Road. Reliance Retail explained it options to develop the structure to other “key markets” in the coming months. 

The Bengaluru structure includes various tech-enabled features these as smart demo rooms, manner discovery stations, countless aisles and self-checkout kiosks, the enterprise press release stated.