July 23, 2024

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They Drink Fashion

Revival of Indian Ethnic Wear in the 21st Century

3 min read

The first decade of the 21st century has witnessed a ground breaking revolution in fashion, in terms of Indian ethnic wear. Popular Indian designers such as Manish Malhotra, Sabyasaachi Mukerjee and Ritu Kumar have contributed significantly towards this transformation. Thanks to their efforts, India has been scaling new heights in the global fashion scene. It is anticipated that the popularity of Indian ethnic wear will be here to stay.

Renewed Interest in Traditional Indian Attire

The youth have begun to realize the futility of simply aping trends, which do nothing to flatter their images or personalities. We owe much thanks to the efforts of Indian fashion designers, who have worked relentlessly to lift the Indian ethnic wear to a beloved status. These days, Anarkalis, Churidaars, Lehanga-Cholis, Patialas and Kurtis are all in fashion, but with a twist! They have been reinvented to cater not only to contemporary tastes, but also for better style, grace and wearability. Here is a look at the new improved avatars of traditional Indian costumes:

  • Saree: Saree wearing is a tradition that goes deep into the roots of India. In fact, the very essence of India lies entwined in the folds of this beautiful Indian garment. These days, this nine yard garb has adapted itself to suit a more urbane wear. Light fabrics such as chiffon, georgette, crepe and Chanderi are being used to cater to the women of the times. Designer sarees, with their fine embroidery and motifs, are a current favorite; they are specially crafted to enhance the beauty and charm of the wearer. These new trends in sarees have ensured a wider spread of their popularity that extends not only to India, but also overseas. In fact, several international celebrities have also been spotted wearing this elegant Indian garment at many special occasions.
  • Anarkali: Originated perhaps from the Mogul era, Anarkali is among the best Indian wear for any occasion. It is easy to carry, graceful and stylish. Although it still preserves its Lakhnavi andaaz, many changes have been made. For instance, its length has been increased lately to reach up to the ankles. Kashmiri work, Meenakari, Kundan, pearl work, Jardoshi, Zari and thread work, are all used to decorate these costumes. Dupattas are generally made of light fabric such as chiffon. The flowy elegance of Anarkali suits makes them widely popular among young girls, be it weddings or festive occasions.
  • Lehanga: Lehangas were an exclusively bridal wear till some time ago. However, with the advent of designer lehangas, they have become the outfit of choice for women of all ages and for all occasions. Popular lehanga styles include fish-cut, A-line, circular, straight-cut and long Choli. One can pick the right style for oneself, depending on one’s taste and body type. The traditionally favorite colors, such as maroon and red, have also given way to contemporary colors, such as pretty pink, mesmerizing mustard, gorgeous golden, classy copper and vibrant violet.

Fashion, as it exists today, is another name for change. While new trends and innovations in clothing are accepted with open arms, the popularity of Indian ethnic wear is also witnessing a surge. The styles may certainly have changed, but they have lent that new dimension to the Indian ethnic wear.

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