Teyana Taylor Launches New Fashion Line, JuJuBeez, With Daughter Junie

A celeb mommy and daughter duo has just emerged! Multi-hyphenate entertainer Teyana Taylor and her six-calendar year-previous daughter Iman “Junie” Shumpert are now the iconic structure duo at the rear of a new manner line, JuJuBeez.

The new selection is influenced by Taylor’s adore for the “collision of masculine and female models inside of her individual wardrobe” when boasting to bring a new indicating to “effortless mommy [and] me model,” the fashion line’s web page states.

“I’ve normally needed to build a environment for Junie that exhibits there are no limits, anxiety is not genuine, and you can do whichever you aspiration to do,” Taylor mentioned, for each Women’s Use Every day.

“This is 1 of quite a few techniques in an exertion to transform the narrative that is placed on women while increasing up and becoming advised what they can and can’t do. I want to alter that narrative, and I will — anything is probable.”

The 31-year-outdated singer and choreographer teamed up with the future-gen fashion brand incubator, Thmbl, to make the collection. Dubbed a “mama-and-mini collection,” in accordance to Taylor, the new line deliberately provides matching adult and children’s activewear variations for moms and dads to twin with their children. It also features hoodies, jackets, leggings, shorts, and bucket hats in various colours and many graphic prints. The JuJuBeez logo is adorned throughout the kids’ varsity jackets and bucket hats. Charges assortment from $20 to $129.

The Aunties co-founder excitedly took to Instagram last week to share the news of the new style venture.

“Sooooo I have some exciting newwwsssss…..I teamed up with manager lady @babyjunie4 [and] her clothes model @jujubeezclothing for a special mommy and me desert assortment with @thmbl. We’ve been performing on this for a [minute and are] sooooooooo energized to share with you men!!” Taylor captioned a sequence of marketing campaign pics.

“For Junie and I, it was all about easy style — easy parts that we could include in our day-to-working day,” Taylor defined.

“We participate in with a whole lot of neutrals that very a lot match into my aesthetic, alongside bold graphic prints. Our very first selection features energetic and loungewear designs that will have you acing the fall-off outfit of the day and your mini environment the hallway developments.”

The upcoming slide year will see an growth of JuJuBeez’s activewear offerings, according to WWD.