ZALANDO LAUNCHES ‘GO NOTICED’ – A NEW CAMPAIGN THAT CELEBRATES STREET CULTURE AND PERSONAL STYLE | News

BELFAST, March 21, 2022 /PRNewswire/ — Zalando, a leading platform for manner and lifestyle in Europe, has launched its most recent marketing campaign, ‘Go Noticed’. This campaign will emphasize the distinctive particular fashion that is at the heart of road tradition. The thought of ‘Go Noticed’ is based mostly on the heritage of streetwear, born from individuality, creativeness and aptitude. 

The docu-design and style TVC attributes influential figures across the European Streetwear scene, such as German-Spanish Actor and Singer Aron Piper, Italian and Polish Musicians Yendry and Żabson, French Rapper Chilla and dancing social media feeling team, Enable It Come about. Every single artistic provides their individual unique design and interpretation of streetwear to the film, manufacturing a piece that reflects the various and colourful character of the streetwear neighborhood throughout Europe. 

Adding to the electricity of the marketing campaign is Jdid Club, a team of Parisian female creatives, Switzerland’s SLIMKA, a rapper and member of Superwak Clique collective, Dani aka Extensive Awake Earthquake, a DJ and sneakerhead, Brussels-born rapper JeanJass, Barcelona imaginative collective Cutemobb, fellow BCN resourceful and skater Pierre Leze and French biker creators Tito and Fimbo.

The TVC is shot by New York-born Artist and Director Clayton Vomero and French Photographer Maciek Pozoga. It is styled by Dazed & Baffled Style Editor Imruh Asha. Asha worked with the trendsetting TVC talent across Europe to spotlight the power of the unique to condition an inclusive and open streetwear society, championing its progress.

“The #GoNoticed campaign features a broad and assorted solid from across Europe, who verify that streetwear can seem brilliantly distinct across the continent,” states Marius Brintrup, Zalando’s Head of Getting Males Sneakers and Equipment. “At Zalando, we feel that our vast assortment presents individuals the opportunity to truly experiment and categorical themselves through streetwear. The campaign seems to showcase this and rejoice the influence that anyone, anyplace can have on streetwear society.”

Through March and April, Zalando will also give the styling for Aron Piper through his audio tour in Spain. Aron will be sharing his ‘Daily Design and style Fits’, supplying followers a preview of the streetwear things he will be sporting for the duration of each and every of his gigs. The appears to be will also be hosted on Zalando channels. 

The campaign will be brought to lifestyle throughout quite a few formats like OOH, DOOH, personalised marketing and advertising, Social Compensated & Owned, Onsite, App and owned social channels. The 360 campaign was designed in collaboration with imaginative company Convoy and will run for up to 12 weeks in the pursuing markets: France, Netherlands, Belgium, Poland, Czech Republic, Switzerland, Spain and Italy. 

Zalando will continue to celebrate  the streetwear community  with its electronic journal, Zalando Street. Each individual situation invitations visitor curators to share their personalized tales of emerging and evolving streetwear cultures. The latest difficulty focuses on the rising music scene in the Netherlands. It features rising star, RIMON and explores the rich cultural range which is motivated the next generation of producers, DJs and artists.

Obtain out additional on the campaign hashtag: #GoNoticed and by adhering to Zalando Avenue on Instagram. 

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