Pitchfork’s weekly rap column covers songs, mixtapes, albums, Instagram freestyles, memes, dances, weird tweets, fashion trends—and anything else that catches our attention in the world of hip-hop.
The crass commercialization of Brooklyn drill
Brooklyn drill started out as a scrappy local scene marked by pummeling beats and no-bullshit lyrics. Then Travis Scott whipped a Bugatti through the borough in a 2019 music video with the subgenre’s brightest star, Pop Smoke. Then Drake arrived on Christmas Eve with a single produced by Brooklyn drill’s favorite producer, Axl Beats, and followed that with another drill track assisted by BK heroes Fivio Foreign and Sosa Geek. So, of course, the music has become bigger, flashier, and higher-budget—qualities that run counter to what made the style so appealing in the first place.
These moments sprung back to mind this week while watching the preview for Fivio Foreign’s latest single, “Bop