FashionGo Week, a new digital trade show event that will take place Aug. 24–Sept. 6, is the latest virtual addition to the industry calendar. Organized by B2B wholesale e-commerce marketplace FashionGo, the two-week show will target buyers and vendors in the fast-fashion and accessories market, as opposed to the high-end brands usually associated with fashion weeks.
A digital wholesale platform, FashionGo provides a year-round opportunity for brands and retailers to present and review collections; take and manage orders; and use data to inform purchasing decisions. Products presented on the site are commonly already in-stock and available for shipment, to cater to a fast-fashion audience.
“We understand that the industry is fueled with a ‘buy now, wear now’ shopper mentality, so offering in-stock and pre-order merchandise with tools to help a bigger sell-through is critical, especially during these uncertain times,” said Paul Lee,