Extra from WWD
“Bringing artwork to the beach front has normally been the desire,” mentioned Roland Herlory, main govt officer of Vilebrequin, which is section of the G-III Clothing Group. “This lengthy-expression collaboration with JRP Editions will drive our artistry to new places over the coming seasons.”
That includes the authentic Saint-Tropez trunk, men’s and women’s swimsuits, tops and add-ons, like luggage, hats, beach front towels and even custom-print ping-pong sets. There are 25 pieces in whole, that appear in a variety of hues these kinds of as purple very hot rod flames, rainbow-colour happy faces, sea turtles, graffiti-like splashes of paint and shades of sky blue, when checking out these themes and topics as elitism, feminism, fetishized luxurious, randomness, gender-id and artists of colour.
“Our swimsuit materials are an solely new terrain for artists,” Herlory described. “We do not contemplate what we do artwork we’re much more centered on reproducing artists’ perform as carefully as feasible to the authentic in the most genuine and respectful fashion. With the know-how of Vilebrequin studio and ateliers, we are capable of delivering printing strategies that reproduce an authentic artwork’s special coloration and contrast as faithfully as possible.”
John Armleder, one particular of the artists highlighted in the collaboration, included: “There is no essential big difference amongst a painting, a print or a swimsuit. What modifications fundamentally below is the context and the distribution modes of the item. The forms and compositions can therefore migrate freely from 1 support to the other.”
More artists involve Kenny Scharf, Sylvie Fleury, and Racquel Chevremont and Mickalene Thomas, also identified professionally as “Deux Femmes Noires.” The collaboration was curated in partnership with JRP Editions founder Lionel Bovier, who also serves as director of MAMCO, a up to date artwork museum in Geneva, and Arnaud Hubert, chief executive officer of JRP Editions.
“We wanted to curate a assortment that would make it possible for us to check out as lots of voices and styles as attainable,” Bovier stated. “This intended bringing collectively artists with radically distinct techniques, but who share an fascination in how their work can migrate from the canvas or partitions to textile. They are united by a prevalent thread: the electricity of their function, the clarity of their inventive language and the integrity with which Vilebrequin managed their initiatives.”
The confined-version assortment launched May well 3, just in time for warm climate and summer travels, on vilebrequin.com and JRP-editions.com, as effectively as decide on international Vilebrequin merchants. The collection, though now out as the entire world reopens, was in fact conceptualized through the pandemic when men and women were being still just dreaming of much-flung getaways. A 2nd fall, the “Faces in Places” print by artist Kenny Scharf will come out June 21, adopted by a 2nd capsule later this year and a 3rd in early 2023. Measurements vary from XS to 3XL in men’s and XS to XL in women’s, with selling prices ranging from $105 to $315.
Vilebrequin was started by Fred Prysquel in Saint-Tropez in 1971 as a men’s swimwear company. In 2012, G-lll Apparel Team ordered the brand. The subsequent calendar year, women’s swimwear was extra to the blend.