June 15, 2024

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NEW KENTUCKY DERBY PARTNERSHIPS LET FANS CELEBRATE IN STYLE

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Churchill Downs Welcomes New Sponsors, Licensees for the 148th Operate for the Roses

LOUISVILLE, Ky., April 27, 2022 /PRNewswire/ — Churchill Downs Racetrack these days welcomes an remarkable lineup of new sponsors and licensees to the 148th Kentucky Derby, taking position on Saturday, May perhaps 7, which includes BMW of North The united states, Monogram, FTD, Purple Bull and AIR.

(PRNewsfoto/Churchill Downs Racetrack)

Outside the house of becoming The Most Interesting Two Minutes in Sports®, the Kentucky Derby offered by Woodford Reserve presents countless possibilities for models to have interaction with fans, no matter whether attending the race or celebrating from house. Bringing alongside one another entire world-course hospitality, significant-finish manner and gourmand food stuff, the Kentucky Derby seeks luxurious and lifestyle companions to elevate the party experience and highlight Derby traditions in new means.  

“We’re pretty thrilled to welcome these way of living manufacturers to the biggest race on earth,” claimed Casey Ramage, Churchill Downs Racetrack’s Vice President of Advertising and Partnerships. “From a to start with look at BMW’s all-new electric automobile to unique, Derby-encouraged apparel and components, our new sponsors and licensees will enable convey to daily life the luxury and excitement of the Kentucky Derby for admirers across the globe.”

The 2022 new Kentucky Derby sponsors and activations incorporate:

  • BMW of North The united states, the to start with-at any time luxurious vehicle partner of the Kentucky Derby and Churchill Downs, will showcase the all-new BMW 7 Collection at the racetrack throughout Derby weekend, including the initial-ever, thoroughly electric BMW i7. To honor “The Run for the Roses,” BMW also will activate with a dwell flower wall spotlighting extra than 7,000 roses and lilies.
  • Woodford Reserve, the presenting sponsor of the 148th Kentucky Derby, is expanding its on-web-site partnership to include the Homestretch Club, which will feature the “Woodford Reserve Bar,” the longest bar in the Commonwealth of Kentucky at 95 feet in duration, for lovers to arrive with each other and toast to race working day. 
  • FTD, an marketplace chief in on-line flower shipping and delivery, will sign up for as the very first floral partner, providing red rose-encouraged floral arrangements in select high quality spaces during the racetrack, as well as a floral pictures working experience for social sharing moments.
  • Quality-quality appliance brand Monogram will supply a luxury kitchen area expertise with international icon, Chef Marcus Samuelsson, who will generate his very own flavorful Derby bite – bourbon-glazed rooster with peanut succotash on a savory pancake. The dish will be highlighted stay by NBC on Derby Working day.
  • Crimson Bull will carry the electricity to the Infield with its DJ Booth, entertaining fans throughout the working day with the greatest bash practical experience.
  • AIR, creators of personalized eVTOL plane, will be hosting their AIR Just one kickoff function inside of the exclusive Environmentally friendly Room for celebs and VIPs on Kentucky Derby and Oaks Days.

In addition, new licensees this calendar year provide a fresh new just take to Derby clothing and equipment, celebrating the tradition of the iconic race, even though infusing modern-day, modern style and design:

  • London-born purse brand name Radley London has designed a trendy selection of baggage and wristlets.
  • Black-owned brand name Homme+Femme elevates the prosperous and historic traditions of the Kentucky Derby by the one of a kind, modern lens of streetwear vogue.
  • HOMAGE turns back the clock with six classic-influenced Churchill Downs t-shirt styles.
  • Little Turnip offers Derby-influenced Mommy and Me designs, like t-shirts and onesies.

Formal sponsors of the 148th Kentucky Derby also contain Ford, Longines, Jackson Relatives Wines, White Claw and winery vines.

Formal Kentucky Derby items and add-ons are readily available on the web at www.KentuckyDerbyStore.com.

ABOUT THE KENTUCKY DERBY
The $3 million Kentucky Derby will take put on the 1st Saturday in May at historic Churchill Downs in Louisville, Kentucky. Inaugurated in 1875, the famous 1 1/4-mile race for 3-12 months-olds is the longest continuously-held main sporting occasion in the United States and the initial leg of horse racing’s Triple Crown sequence. Also known as “The Run for the Roses” and “The Most Interesting Two Minutes in Athletics,” the Kentucky Derby is the most attended horse race in the nation. This 12 months, the Kentucky Derby will acquire area on May 7, 2022. For extra information and facts, make sure you stop by www.KentuckyDerby.com.

ABOUT CHURCHILL DOWNS RACETRACK
Churchill Downs Racetrack (“CDRT”), the world’s most legendary racetrack, has been the home of The Kentucky Derby, the longest constantly held once-a-year sporting party in the United States, because 1875. Located in Louisville, CDRT characteristics a series of themed race days through Derby Week, like the Kentucky Oaks, and conducts Thoroughbred horse racing during a few race meets in the Spring, September, and the Drop. CDRT is found on 175 acres and has a just one-mile dirt keep track of, a 7/8-mile turf observe, a stabling location, and delivers seating for roughly 60,000 attendees. The saddling paddock and the secure area has barns ample to accommodate 1,400 horses and a 114-home dormitory for backstretch personnel. CDRT also has a year-round simulcast wagering facility. www.ChurchillDowns.com.

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Resource Churchill Downs Racetrack

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